Filthy Wal-Mart & Gorilla Consumers
A lot of time and effort goes into styling a food shoot: stylist’s and top photographer’s are hired and only the choicest produce makes the cut. Lighting has to be just so, as does the ambiance in...
View ArticleWonderful Business Blogging From W+K London
One of our favorite posts by a business blog in 2006 must have been “Pitch Disappointment” on the Welcome To Optimism by the Wieden + Kennedy guys in London. The post describes the ad team’s...
View ArticleBrand Experience: Virgin America
The guys at Engadget blog were recently invited to check out one of the currently grounded airline’s planes. They’ve come back with a huge report on the gadgets and entertainment experience the new...
View ArticleFake Bloggers Will Be Named & Shamed
It was only a few days ago when we were writing about how Wikipedia was telling PR agencies to stop writing up their clients on the encyclopedia site. We even suggested that brands should declare that...
View ArticleJetBlue Responds Via YouTube
To respond to huge criticism, David Neeleman, CEO of JetBlue, has posted a video on the video sharing site YouTube apologizing for the events that took place during severe weather in the US.
View Article4 Mistakes Blackberry’s Made In Social Media Marketing
Rohit Bhargava writes an interesting and indepth analysis of the mistakes made by Blackberry when they tried a campaign to get users to share their stories. The first point is such a big issue: Mistake...
View ArticleNike’s Thank You
Nike sent me this email yesterday: And apparently it ran in the New York Times last Sunday too. It seems pretty smart of Nike to take on the whole Don Imus affair and with an intelligent point of view...
View ArticleSony Starts Blogging
After several embarrassing attempts at utilizing blogs, Sony has learned from their mistakes and has created a much more transparent blog to create a dialog about their PS3. Reuters reports: Sony’s new...
View ArticleAnnoying Brand Voices
Over on Welcome to Optimism, London’s wieden + kennedy blog, there is a great example of when ‘the voice of the brand’ is taken too far. The article documents some of the Malmaison hotel‘s quirkier...
View ArticleMicrosoft Pokes Fun at ‘The Death of Advertising’
Microsoft Digital Advertising Solutions has come up with a series of videos that highlight the changing relationship between marketers and consumers. While it’s staged as a humorous love tryst, it does...
View ArticleMicrosoft Pokes Fun at ‘The Death of Advertising’
Microsoft Digital Advertising Solutions has come up with a series of videos that highlight the changing relationship between marketers and consumers. While it’s staged as a humorous love tryst, it does...
View ArticleA Creative Approach to Business Cards
Over the summer ISO50 linked a gallery of 70 business cards that are in a creative league of their own. The business card is a time tested strategy to market oneself and many of those in the gallery...
View ArticleBetter PR Through FriendFeed
The PR industry as we once knew it is dead. We’ve written about this topic before, but recently we came across some advice on creating the best PR through the social aggregator, FriendFeed. SocialTNT...
View ArticleMilk Marketing in the 21st Century
The dairy lobby has always been a powerful force in America, but recently they saw their classic ad campaigns overtaken by cartoon characters that children more readily relate to. These new school...
View ArticleBuilding a City’s Brand: Sometimes It’s the Small Things
Creative Cities Summit 2.0 concluded this week in Detroit, Michigan, a three-day conference bringing together creative practitioners from across industries (from city planners to educators) in a...
View ArticleInnocent Drinks Foster User Feedback
The folks at innocent drinks, makers of tasty smoothies, have revamped their site to include a rating and review section. Hoping to foster a more robust brand culture and connection with their...
View ArticleSimpsons Satirize Apple Brand Culture
On last night’s episode of The Simpsons, Springfield was graced with the appearance of a fake Apple store, known as Mapple. The iconic cube store appeared in cartoon form complete with MyPods,...
View ArticleA Note To PR People From The Bloggers
An article by Eric Karjaluto on his blog IdeasOnIdeas resounded very well with us in the office. In his post he provides some suggestions on how PR people can share information with bloggers without...
View ArticleInfographics: Four Ways Of Looking At Twitter
Providing some new eye candy for data visualization junkies, Jeff Clark of Neoformix has built four applications that visualize Twitter data.
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